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Posted on Saturday, May 14, 2011 12:31 AM
 Chris and I were brainstorming yesterday about the Playshop and figuring out what would be most compelling for you to WANT to be at the Playshop besides the creative inspiration and learning how to shoot, edit (music, voice over, etc) and market the video. Here's what we know is one of the most powerful forms of marketing: Referrals and Testimonials. So, one of the styles of video we will be coaching you on is how to produce an emotionally compelling testimonial video that speaks to your brand and how your expertise and brilliance transformed your client's life in some way. |
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Posted on Thursday, May 12, 2011 11:00 AM
The moving pictures of your brand must tell an emotionally compelling story - and what better story than that of your client testimonial.
Write this down, highlight this, please take note of this: The wealth of your brand lies in telling stories via video. Technology is evolving & video will play an even more prominent role in your business than it is now. Better be prepared for what lies ahead.
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Posted on Tuesday, May 10, 2011 6:51 AM
 I probably don't need to tell you video marketing is the HOT channel for highly effective marketing and conversion.
And, I probably don't need to say how crucial it is to use video marketing as part of your SEO (search engine optimization) plan. Meaning, the combination of all the online activity you have from your website and your social media (all networks), and blog postings. They all feed into your GOOGLE rankings. Video catches the attention of the search engine spiders FIRST that look for your content. |
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Posted on Friday, May 06, 2011 12:31 PM
Today's MUST HAVE marketing technique is  PERSONAL BRANDING with video where your story – your life – your personality becomes the focal point of your brand. This is where humans connect on an emotional level.
People remember stories.
By using state of the HEART technology via Social Media marketing with your signature video, you turn your audience into viral advocates, customers, clients, patients and into RAVING FANS!
Our Video Marketing Playshop will inspire and awaken your imagination and possibility thinking to craft a two-minute video (or less) |
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