Can we talk? I want you to imagine I am sitting right next you.
I’m sitting at my computer right now reaching out to you via this medium online. I am here 100%. So let's get real, ok? How's your social media marketing REALLY going? Are you building
communities that resonate with you? Do you engage frequently with your
communities on Facebook, Twitter, LinkedIn, YouTube? Are you posting
compelling info to create interaction? Are you allowing the REAL you to show up through your postings? Or are you hiding behind the computer hesitant to post something in fear
it may come across not appropriate? Are you afraid of being "seen" in
the wrong way? One of my students in a past Facebook teleseries class said, "I
feel so relieved. You (Marla) are giving us permission to just be
ourselves while on Facebook and make it ok to shine the light on our
brilliance while we serve our expertise to our communities." She and many others are in BIG fear of appearing incorrectly or
being too "boastful" about their business, their accomplishments, and
their lives. This is the most common fear most entrepreneurs have. This
trumps the technology fears many have by far. And that is one BIG lie you tell yourself. (That’s ego not spirit.) Here’s the truth: we are here to shine our lights to inspire others.
It's not about you. It's about you showing up in the world in your most
authentic way that inspires others to do the same. Social Media is a
gift that allows you to do just that. As you make yourself visible on Facebook, Twitter, YouTube, and LinkedIn, -- you are marketing you as the brand. You
have an obligation to expose your talents that can transform someone's
life. This is your true purpose for showing up in a bigger way on Social
Media. Small or large - you are here to serve.
And this is where your personal brand comes in. I guide you how to be savvy & sophisticated in your presence - your virtual voice online - your image.
It is then you give others permission to do the same which leads to
thousands serving one another in a BIG way. I call this the Law of
Increase; being a good steward of Social Media. This concern must be dealt with before you even consider learning all
the fabulous tools and applications on Facebook, Twitter, LinkedIn and
more. The tools won’t be effective for you until you allow yourself to
be transparent and engage frequently on these platforms. Isn't it time you stop hiding and step up to serve others by being the real brilliant you? How can you do that? Start by understanding the art of storytelling in
your branding. Today in our “social reward economy” we are digital
storytellers. Your life is a story that inspires and connects with
others. All your posts over time add up to form you, the brand. Three reasons why storytelling is so important:
Personal branding in business today is not a luxury; it's a necessity if
you are to deliver powerful marketing and generate serious revenues.
Again, we live in a “social reward” economy. The more savvy you become
in your social media marketing – the more income you will make. Your
personality and everyday thoughts, feelings, and events create your
brand in order to build the know, like and trust factor while using social media. Key tip: your personal page on Facebook is paramount in
your marketing. Please do not leave this out of the equation because
you may think you are not supposed to mix business with personal; quite
the contrary. The fan page is 100% business; but it’s your personal
brand that captures the emotional resonance of your relationships
online. It’s you reaching out to others not a business. When we move our offline life to an online presence (virtual world) we
aspire to be as authentic and transparent as possible in order to build
relationships that eventually convert to clients and customers. I am encouraging you to raise your standards in how you market so
that you are in alignment with the way our NEW economy is requiring us
to be and do. We aspire to talk “with” our communities not talk “at”
them as we post and inspire interaction. That’s true engagement. My clients consistently ask what’s the most simple way to begin to raise
my standards and how do I inspire engagement? I start with “content is
queen” and even more so - compelling content is best! Here’s a few “At-a-Glance” topics that will inspire engagement on Facebook & Twitter. Begin using this today: TIP: (Be sure to post photos, videos, & links for more consistent
placement in Newsfeed on Facebook; and use first person, conversational
format)
Your personal branding success formula to monetize your Social Media is:
Brand + Identify + Post + Engage + Build = Success. I dare you to Step
into the Spotlight with confidence, savvy & ease! ******* Article excerpt from Marla’s high content eBook of small business
secrets to help you thrive in our social reward economy, “Step into the
Spotlight with Confidence, Savvy, and Influence; Innovate Your Marketing
with a Compelling Personal Brand." More details about the ebook: http://bit.ly/PBInnovate |
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