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Social Media Savvy

Articles

Your Personal Brand Comes From the Inside Out

Make no mistake, your compelling personal brand is illuminated from the inside out.
 
Laura Weintraub, of Classy & Chic Makeup Boutique, and I will be giving professional women a big dose of transformational beauty, mindset, and marketing advice at our premiere event, Beauty Bling & Branding You on April 5th in Manhattan Beach, CA at the Ayres Hotel.  



Here’s a peek into the evening’s content…

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Beauty Tip From Laura Weintraub, Founder and Artistic Director of Classy & Chic Makeup Boutique and her upcoming

How to Build "Quality" Communities on Your Fan Page

The biggest challenge and most often asked question I receive from my clients is how to build "quality" communities on their fan page.

Here's the secret:

Your fan page must be attached to your personal page/friend network.No stand alone fan pages please. As you build your friend network with your target market (key strategy), make a habit of 1-2x a week going into your fan page and "Suggest to friends." See, your main account at FB is your core strategy for building quality communities for your personal and fan pages.

Your True Purpose in Showing Up on Social Media in a Bigger Way

Can we talk? I want you to imagine I am sitting right next you.
I’m sitting at my computer right now reaching out to you via this medium online.  I am here 100%.

So let's get real, ok?

How's your social media marketing REALLY going? Are you building communities that resonate with you? Do you engage frequently with your communities on Facebook, Twitter, LinkedIn, YouTube?  Are you posting compelling info to create interaction?

Are you allowing the REAL you to show up through your postings?

5 Straight-up Truths About Facebook & Twitter as Marketing Tools: Be a Savvy Steward of Your Social Media Marketing

As dedicated, passionate entrepreneurs, we have been using Social Media for our branding and relationship marketing for a while now.
 
Social media is not new anymore; it’s just intelligent business.
 
Over the last three years, this remarkable platform has truly transformed the way we live, work, and play.
 
I am grateful for this brilliant PR and marketing tool for you and I! I have experienced great success as have my coaching clients when using Facebook strategically and systematically.

State of the HEART technology via Social Media marketing

Today's MUST HAVE marketing technique is 
PERSONAL BRANDING
 with video where
your story – your life – your personality becomes the focal point of your brand.
This is where humans connect on an emotional level.
 
People remember stories.
 
By using state of the HEART technology via Social Media marketing with your signature video, you turn your audience into viral advocates, customers, clients, patients and into RAVING FANS!
 
Our Video Marketing Playshop will inspire and awaken your imagination and possibility thinking to craft a two-minute video (or less)

Social Media Savvy Tips: Smartphone mobile marketing

Did you know QR codes have been popular for years in Japan? They are just now becoming the leading marketing advantage in the U.S.
 
So how do they work and how do you design one? Easy.
 
QR Codes are a cell phone readable bar code that can store phone numbers, URL's, email addresses and most any other alphanumeric data. Realtors, Dentists, Online Marketers, Retail businesses, authors, - you name it - are raising the bar in this form of marketing.  
 
I’ve seen very creative ways to use the QR code strategy.

Social Media Savvy Culture Club: High Tech with High Touch To Transform Your Business

Today's marketing evolution from offline to online has taken the form of cultivating well intended cultures of like minds. Meaning, we have expanded our reach as entrepreneurs to a virtual world that has powerfully changed the game of connection that transforms to building a global business for the solopreneur.
 
And that is incredibly powerful. 
 
Because of Social Media, we have the luxury of creating and nurturing our own hand chosen cultures - (Friend community on FB, our Fan base on our business pages, our Twitter followers, and our contacts on YouTube and groups on LinkedIn).

The Secret to Living in a Glass House Era: Stepping out of your comfort zone and into the money zone

In our "Facebook Age" world - every aspect of our lives is changing where everything that once used to be "private" and kept at bay - is now acceptable and almost expected to be shared with others.  Anything (well almost) is sharable today because of social media and its powerful effect on our lives. We have gone from seclusion in our homes and offices to an accepted "voyeurism" where we have opened our arms and hearts to collaboration, connection, and expansion in new ways.

Lead your Social Media communities with soul and state of heart

Beautiful. An excerpt from Deepak Chopra's The Soul of Leadership:
 
"A leader’s responsibilities fall into 8 areas: I am responsible for: what I think, how I feel, how I perceive the world, quality of my relationships, my role in society, my immediate environment, my speech and my body. Each can be mastered once you are committed to being guided by your soul. You begin to master not just the art of leadership, but the art of living. Your soul starts to influence you in everything you do, as it does, the gap between you and your soul closes.

Connection. The art of storytelling; it's in your DNA. It's the heart and soul of your brand.

As part of our research for our upcoming Video Marketing PLAYSHOP, my partner Chris Lombardo of Red Guitar Films and my son Taylor attended a Drucker Business Forum lecture yesterday featuring Peter Guber, Hollywood Producer and CEO of Mandalay Entertainment Group. He was on his promotional book tour for his just released title, TELL TO WIN.Peter is a master storyteller given his natural gregarious personality and long term career as a film producer and executive.

As a special BONUS, I'm gifting you with an article as a way to ignite and inspire your imagination and possibility thinking in terms of your personal brand.