Social Media Savvy

Meetup Marketing Secrets Live Q&A Call

05/09/2012 11:11:00

This month in the Social Media Savvy Culture Club membership group, we're talking about Meetup Marketing Secrets.

Do you find it difficult to find and connect with the right prospects?

Do you even know where to find them?

Wouldn't it be nice to have a large group of prospects gathered easily in one place, allowing you to network easily with them?

Well I have a great tool for you and that's what we're going to talk about on our Social Media Culture Club May call - "Meetup Marketing Secrets: Making Sense of the Savvy Tools to Build Your Brand and Contacts!"

So what's all the buzz about Meetup? I totally did not get the power behind it until this year. It's one of the BEST ways to organically grow your audience by far. Think about it. You create a group around a topic or interest ---and people from all over come to the site looking for your topic to join in on. It's an immediate list and target market builder! I built 2 new groups of targeted people inside of 3 mos. I'll show you my 2 groups when we go live on Meetup!

You can get access to this call by joining the Social Media Savvy Culture Club now!

http://www.ecreativebiz.com/Membershipprogram.html

Let's face it, many of us aren't sure exactly how to reach our audience or even how to grow a group of people interested in what we're doing. In this call, we'll talk about how to effectively use a little-know tool to actively network and build up that audience, so that you can fill your pipeline with really great prospects that you would love to work with.

It's not as hard as you think!

The call will be live today (May 9th), so join me ... I'd love to help you increase your revenues with relationship marketing and a personal brand.

http://www.ecreativebiz.com/Membershipprogram.html

Here are the details about the program:

* Exclusive access to our private membership NING forum for content, audios, videos, bonus articles, etc. (Value: $1,000s)

* (1) LIVE Monthly Q&A coaching call with Marla (and surprise guest experts) where you'll get your questions answered, learn marketing & branding tips, strategies for running your business, mindset advice, inspiration, how-to's, step-by-step behind the scenes tools and more. (Value: $300)

* (1) LIVE bi-monthly (6x a year) money and mindset training call to raise your standards in your beliefs and take more control of how to manifest your desires.

(Value: $300)

* A monthly LIVE 15 min laser private phone coaching opportunity in an "open-call" time for your most pressing branding, social media, business building, delegation, or mindset questions. (Value: $200)

* Mp3 recordings of all calls available for download in the private forum.

(Value: $99)

* A private Facebook group page for every day connections, posting questions and reading all my tips, strategies, and current news about our Social Reward economy.

*Periodic BONUS marketing templates, handouts, articles, audios and videos you can download. (Value: $150)

Join us now. Get all the details and register for access to today's call:

http://www.ecreativebiz.com/Membershipprogram.html

I look forward to seeing you there!

The Social Sandbox Radio Show

05/02/2012 15:24:00

Join the Social Media Revolution!

There’s no better time than right now to endeavor into the world of Social Media. You can close your eyes and try not to look, but there’s no escaping the reality that Social Media is here to stay, and business success in 2012, will require that you engage in the Internet’s top social forums.

So join me next Tuesday, May 8th, at 8:45 am PST. I'll be sharing "Small Business Marketing Strategies for a Compelling Personal Brand That Makes You Client Attractive"

I'll cover topics like:

The one mindset issue that prevents a business owner from having a clear, compelling personal brand that converts marketing efforts to revenues
The three common misperceptions about Facebook that stops the business owner from using this powerful marketing channel correctly
Some of the Benefits to Having a Clear, Compelling Personal Brand Positioning You as Client Attractive
And exactly what makes me "an innovative woman"

So join me live next week. Just go to http://www.thesocialsandbox.net/ and click on the player arrow to listen to the show.

See you there!

Are You Being SEDUCED by B.S.O.S. (Bright Shiny Object Syndrome)?

04/25/2012 11:17:00

Spring is finally here in L.A. and we are all heading into the 2nd business quarter. I know some of you across the country are still experiencing cold and snow. Hang tight. Warmer weather is coming soon. :)

I have two very exciting options I know some of you will jump at. Please read on.

If you're like me, I am always looking for innovative ways to upgrade my biz even when I am super busy!

Innovation is happening all around us and we need to know which strategies, tools, and marketing systems to really pay attention to and which ones can either wait or just plain ignore.

I hear over and over from clients and friends, "There are so many new options out there all the time - what do I pay attention to?"

Don't get caught up in one of the biggest time-wasters many of us lifestyle entrepreneurs are guilty of - "B.S.O.S." - Bright Shiny Object Syndrome! As entrepreneurs we are optimists and opportunists. That's a good thing but it can be just as detrimental to our business growth.

Why?

We are known for being seduced by every NEW social media channel, tool, techy doo-dad that comes our way because we don't' want to miss an opportunity. It could be that magic bullet or million dollar opportunity?!

Right?

My recommendation: learn what is the best use of your time and energy in today's menu of gazillion options and update your business disciplines and marketing systems. This strategy and knowledge builds your brand and the critical "know, like and trust factor" that converts online engagement to revenues.

This translates to... results happen when we BUILD THE BOND online.

As you know my schedule is typically very full but my schedule has shifted and for the next two months I have exactly 2 private client spots open and one group Mastermind day.

I am offering these at a special rate (discount) because it's springtime ( I feel good!) and I know some of you are ready to upgrade your branding, marketing, mindset and systems by summertime so you can time off with family and then move into a stellar fall season.

So if you'd like to take advantage here's how. Click here

To your success and fulfillment!

Let's Rock-n-Roll! The Beauty, Bling and Branding You Event is tonight!

04/05/2012 15:11:00

Are you UP for rock-n-rollin' in your biz?

Tonight, April 5th, is guaranteed to be an inspiring, powerful event to boost your biz and life!

You will walk away with new business contacts, new branding ideas and new savvy make-up tips sure to make you a shining star that will increase your income and visibility!

BTW, if the professional woman is your market, it would be a smart move to be there even if you are a man! We have several men attending :)

With the event just hours away now, I know some of you have been on the fence about attending, grab a spot now by registering before the event; can't guarantee we will have spots left at the door. Don't take a chance :) We are down to 10 gen admission spots and 1 VIP!

And don't forget, you can always register at the door too!

REGISTER HERE --> http://bit.ly/style_event

By securing your VIP registration you will have plenty of chances to win one of many high value door prizes from local businesses - (VIPs receive extra raffle tickets vs. Gen. admission receives 1 ticket)

There will also be education on branding yourself and your business. I'll be personally talking about "Marketing Your Expertise with Personal Branding Transparency; It's Your Best Asset to Business Growth Using Social Media Without Wasting Time!"

Here's just a few of the things you will learn:

What is a compelling personal brand that sets you apart from all others doing the same expertise
Why opportunity awaits in transparency
How RICH is YOUR Social Currency?
3 Secrets why authenticity must be at the core of all your personal branding efforts
Insider tips to Fan page & personal page strategies for effective marketing
How digital storytelling creates raving fans for your business

I hope we see you at the event tonight. For all the details, go to: http://bit.ly/style_event

Branding Your Business Means Branding You

03/29/2012 11:09:00

Join us for an evening designed for the professional woman who seeks a quality look and brand for her professional image and how to strategically market it on Social Media networks!

We’re almost sold out, and tickets are going fast. We have an exciting line-up of sponsors and raffle prizes, not to mention a night of education, networking and free treats!

Register now for your VIP admission by clicking on the link:http://bit.ly/style_event

Here’s a couple of tips for you, so you can get a sneak peek of some of the content we’ll be sharing when you attend the event on April 5:

From Laura Weintraub, Founder and Creative Director of Classy & Chic Makeup Boutique and her upcoming "Beauty Tips and Tricks from the Inside Out" eBook!

BEAUTY FROM THE INSIDE

MEDITATION

If you can’t find time to meditate for at least a half hour a day, then break it up into ”mini moments” throughout the day! You can do this while you’re waiting for your computer to come on, having a coffee break, picking up kids, running errands, and the list goes on. There’s nothing like taking “mini moments” throughout the day to get still, breathe and take in a little bliss!

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Tips from Marla, Chief Inspiration Officer of eCreativebiz.com, and her business building eBook “Innovate Your Marketing with a Compelling Personal Brand”

Tip 1: Strategy

As an entrepreneur, the blending of your business brand as your personal brand is the secret to excelling in your marketing today. This allows you to be a savvy, innovative brand connecting with people worldwide and positioning you to have a global business.

In today's "Social Reward" economy, every business owner needs to think of herself as a brand; it's no longer an option, it's a necessity if you are to succeed in your marketing using Social Media today.

Tip 2: Mindset

Gratitude is a multiplier of good. The more you are in a state of gratitude for things small and large, seen or unseen, the more you effortlessly attract more good in your life. This is based on the “vibe” of your emotions. These emotions are of the highest vibrational frequency, and through the Law of Attraction they will attract even more to be thankful for.

We will cover these topics in more detail at the event!

Join us for an evening designed for the professional woman who seeks a quality look and brand for her professional image and how to strategically market it on Social Media networks!

Register now for a VIP status or general admission by clicking on the link: http://bit.ly/style_event

Living Your Life Authentically

03/22/2012 11:08:00

This week’s Beauty, Bling and Branding “Free Lifestyle and Business Tips”

From Laura Weintraub, Founder and Creative Director of Classy & Chic Makeup Boutiqueand her upcoming "Beauty Tips and Tricks from the Inside Out" eBook!

BEAUTY FROM THE INSIDE

HYDRATE, HYDRATE, HYDRATE

Did you know how to figure out how much water you should drink a day. Take your body weight and divide it by 2 then divide that by 8oz and that’s how much water you should be drinking. For example if your body weight is 130 divided by 2 equals 65 divided by 8oz of water equals 8 glasses of water per day.

BEAUTY IS IN THE MIND OF THE BEHOLDER!

This applies no only to what you see but what you think. If you’re catch yourself thinking negative thoughts, simple ask those thoughts “how are you here to serve me”? 99.9% of the time they’re not there to serve you at all so simply shift to a thought that does! Place close attention to how your body feels when you shift your thoughts!

TO BEAUTY ON THE OUTSIDE

STRIP LASHES

Remember that strip lashes will cause a cast shadow against the lid so go easy on your shading color. You can always apply more shadow after your lashes are on to enhance the look.

PERFECT LIP PENCIL

Dip your lip pencil into some lip conditioner first then draw your lines. This helps the lip pencil glide smoothly and evenly over the lips for perfect lines every time.

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Tips from Marla, Chief Inspiration Officer of eCreativebiz.com, and her business building eBook “Innovate Your Marketing with a Compelling Personal Brand”

Listen to your heart more and your head less. They work together but please allow your heart to take front seat. Why?

It's the seat of your wisdom.

Here are a few tips how to live your life more authentically, which will SHINE through your personal brand in all your marketing:

1. Invent your own life. Live according to your own ideals of happiness. Allow your imagination to set fulfilling goals for the New Year and have the courage to go after them till complete.

2. Live passionately. Radiate your vital energy; it's contagious and inspiring to others while raising the vibration around you as you pay it forward.

3. Learn and evolve. Commit to continually learning something new about life, your business, and relationships. Evolve.

When you take care of your inner life, your outer life (and brand) succeeds. Here’s to a fabulous year where lives are enhanced and dreams are realized because of we heeded the call of our hearts.

We will cover these topics in more detail at the event! Join us for an evening designed for the professional woman who seeks a quality look and brand for her professional image and how to strategically market it on Social Media networks!

Register now for your early-bird VIP admission by clicking on the link:http://bit.ly/style_event

Your Personal Brand Comes From the Inside Out

03/15/2012 11:14:00

Make no mistake, your compelling personal brand is illuminated from the inside out.

Laura Weintraub, of Classy & Chic Makeup Boutique, and I will be giving professional women a big dose of transformational beauty, mindset, and marketing advice at our premiere event, Beauty Bling & Branding You on April 5th in Manhattan Beach, CA at the Ayres Hotel.

Here’s a peek into the evening’s content…

Beauty Tip From Laura Weintraub, Founder and Artistic Director of Classy & Chic Makeup Boutique and her upcoming "Beauty Tips and Tricks from the Inside Out" eBook!

Join us for an evening designed for the professional woman who seeks a quality look and brand for her professional image and how to strategically market it on Social Media networks!

http://bit.ly/style_event

Here’s YOUR Free Tips (share with your other entrepreneurial women friends):

From Laura Weintraub, Founder and Artistic Director of Classy & Chic Makeup Boutique and her upcoming "Beauty Tips and Tricks from the Inside Out" eBook!

BEAUTY ON THE INSIDE

Inspire Yourself

Start each day by taking 10 minutes to inspire yourself with a quick read from one of your books by a spiritual teacher or mentor. I love to grab a book and ask myself "what do I need to know today"! I fan the pages over and over until they start to stick together and then when it feels right, I land on a page and read it. This is based on the "law of attraction" and 99.9% of the time, it's exactly what I need to know in that moment!

BEAUTY ON THE OUTSIDE

Get That Eyeshadow To Stay All Day

Before applying eyeshadow use a waterproof primer then apply your shadow. My favorite is Urban Decay Eyeshadow Primer from Sephora. It's not only water resistant, it's creaseproof too!

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From Marla, Personal Branding and Social Media Expert/Strategist of eCreativebiz.com, and her “5 Truths About Social Media Marketing.”

1. Social Media is first and foremost about building quality relationships in a community format, while delivering your personal brand (storytelling) via your profile not just a fan page. Watch your mindset and intention as you post. Gratitude, appreciation, kindness, giving, and serving are all energetically responsible intentions. Success on this platform is building the KNOW, LIKE, & TRUST factor first to prospective and existing community members, selling/promoting second. Social Media is the NEW PR.

2. I liken Social Media to a game of golf. You are having a good time socializing in a casual, enjoyable environment as you play a mindful game that is enhanced by the quality discussions and interactions with your golf partners. With that, you build the KNOW LIKE TRUST and deals go down on the golf course; as they do on Facebook and Twitter. New clients and customers will show up as a result of your consistent postings (and that’s not hard or time consuming when I teach it!) and peer-to-peer marketing.

Register now for a VIP status or general admission by clicking on the link: http://bit.ly/style_event

Join us Feb 29 - Tool Takes Guesswork Out of Your Marketing

02/28/2012 20:04:00

How's your new year coming? We are almost ending February! How's your marketing? Getting results?

Have you done the needed research to define what your market REALLY wants and what they are searching for online?

Want to know how to peek into the minds of your market and see what they are Googling and buying?

Need help figuring out what keywords belong on your site and blog for higher Google rankings?

Then join me for my Culture Club (6 x a year) BONUS call Wed, Feb 29th for "Online Research Tools to Clarify Your Market's Needs and Boost Your Credibility and Income.

I’ll be walking members through how to use www.keywordspy.com tool by screen sharing 12:30-1:30 pm PST. Join me live - this is an opportunity to ask me questions vs. figuring it out on your own. :)

Social Media Savvy Culture Club is my signature entry level online phone membership program where you receive my two decades of personal branding expertise, online marketing direction, mindset tools and inspiration via monthly teleclasses, BONUS calls, done-for-you handouts and templates, articles, and my NEW monthly 15 min private one-on-one phone laser coaching calls all for the monthly fee of what we pay for a dinner out for 2! (Less than $60)

It’s your opportunity to test the waters, check out my expertise, kick the tires, get to know me, let me get to know you, download past calls in the coaching archive on our private member site and join us on our private Facebook group page. It’s my world of savvy personal branding, social media marketing, and leveraging the Internet backed by two decades of entertainment PR. Learn to innovate your business with today’s required tools and strategies~

Last month’s call was on “Successful 2012 Marketing Plan Secrets for the Small Business Owner.” February’s call we explored "7 Smart Ideas How to Take Care of You So You Have More ENERGY to Give to Others and Your Business!"

Members learned:

What our biggest energy drain is not what you may think
A.D.D. Your Business - Automate, Delegate or Delete
How our environment affects our productivity different for men and women
The one thing in your schedule that is non-negotiable!
Why saying NO is a good thing!
Stress-buster & Fuel your tank with this one major Priority
Tap into and feed your creativity: it’s your natural energy source

As a Culture Club member, you can attend free calls like this every month to learn how to build your brand.

For those who join between Feb 27 – March 5, I will gift you with a copy of my upcoming NEW Info Product just sent to fulfillment house for production, “Innovate Your Marketing with a Compelling Personal Brand; Small Business Success Strategies; Mindset to thrive in Our Social Reward Economy”

You will be the 1 to own a copy and delivered directly to your door once they are ready for shipping in late March. The value…$97! It’s a 3-ring binder, CD audio and worksheets filled with rich content to walk you through the strategies, mindset and how-to’s of personal branding for our economic times.

Grab one by Registering for Culture Club.

Membership has its rewards.

Build YOUR Social Currency now.

How to Build "Quality" Communities on Your Fan Page

02/21/2012 11:31:00

The biggest challenge and most often asked question I receive from my clients is how to build "quality" communities on their fan page.

Here's the secret:

Your fan page must be attached to your personal page/friend network. No stand alone fan pages please. As you build your friend network with your target market (key strategy), make a habit of 1-2x a week going into your fan page and "Suggest to friends." See, your main account at FB is your core strategy for building quality communities for your personal and fan pages. You are feeding your fan page with these hand-chosen people from your friend community.

Make sure the person fits into your culture and mindset and they are real. I did have a fraud recently in my community who I luckily caught and de-friended, plus reported to FB.

Building quality online communities is much more than tangible tools. It's clarity in who is your ideal client/market with an energetic connection to who they are. Tangible with the intangible. Everything IS energy. Being energetically responsible with how you are thinking, feeling, and speaking sends your message out as your unique chemistry to your market.

By the way, I post tips, tools, and strategies on my NEW fan page daily. Please join me and the growing community at http://www.facebook.com/SocialMediaSavvy

Your True Purpose in Showing Up on Social Media in a Bigger Way

02/14/2012 12:50:00

Can we talk? I want you to imagine I am sitting right next you.

I’m sitting at my computer right now reaching out to you via this medium online. I am here 100%.

So let's get real, ok?

How's your social media marketing REALLY going? Are you building communities that resonate with you? Do you engage frequently with your communities on Facebook, Twitter, LinkedIn, YouTube? Are you posting compelling info to create interaction?

Are you allowing the REAL you to show up through your postings?

Or are you hiding behind the computer hesitant to post something in fear it may come across not appropriate? Are you afraid of being "seen" in the wrong way?

One of my students in a past Facebook teleseries class said,

"I feel so relieved. You (Marla) are giving us permission to just be ourselves while on Facebook and make it ok to shine the light on our brilliance while we serve our expertise to our communities."

She and many others are in BIG fear of appearing incorrectly or being too "boastful" about their business, their accomplishments, and their lives. This is the most common fear most entrepreneurs have. This trumps the technology fears many have by far.

And that is one BIG lie you tell yourself. (That’s ego not spirit.)

Here’s the truth: we are here to shine our lights to inspire others. It's not about you. It's about you showing up in the world in your most authentic way that inspires others to do the same. Social Media is a gift that allows you to do just that.

As you make yourself visible on Facebook, Twitter, YouTube, and LinkedIn, -- you are marketing you as the brand.

You have an obligation to expose your talents that can transform someone's life. This is your true purpose for showing up in a bigger way on Social Media.

Small or large - you are here to serve.

And this is where your personal brand comes in. I guide you how to be savvy & sophisticated in your presence - your virtual voice online - your image. It is then you give others permission to do the same which leads to thousands serving one another in a BIG way. I call this the Law of Increase; being a good steward of Social Media.

This concern must be dealt with before you even consider learning all the fabulous tools and applications on Facebook, Twitter, LinkedIn and more. The tools won’t be effective for you until you allow yourself to be transparent and engage frequently on these platforms.

Isn't it time you stop hiding and step up to serve others by being the real brilliant you?

How can you do that? Start by understanding the art of storytelling in your branding. Today in our “social reward economy” we are digital storytellers. Your life is a story that inspires and connects with others. All your posts over time add up to form you, the brand.

Three reasons why storytelling is so important:

People can relate to brands through their stories. Stories are humanizing. People connect with stories.

People remember details and messages more effectively through stories. Storytelling helps people create images in the mind and these images "stick" better than just talk. (So don't shy away from the colorful, quirky details that give your story character.)

Storytelling conveys the unique evolution of you – the brand; people want to connect with you.

Personal branding in business today is not a luxury; it's a necessity if you are to deliver powerful marketing and generate serious revenues. Again, we live in a “social reward” economy. The more savvy you become in your social media marketing – the more income you will make. Your personality and everyday thoughts, feelings, and events create your brand in order to build the know, like and trust factor while using social media.

Key tip: your personal page on Facebook is paramount in your marketing. Please do not leave this out of the equation because you may think you are not supposed to mix business with personal; quite the contrary. The fan page is 100% business; but it’s your personal brand that captures the emotional resonance of your relationships online. It’s you reaching out to others not a business.

When we move our offline life to an online presence (virtual world) we aspire to be as authentic and transparent as possible in order to build relationships that eventually convert to clients and customers.

I am encouraging you to raise your standards in how you market so that you are in alignment with the way our NEW economy is requiring us to be and do. We aspire to talk “with” our communities not talk “at” them as we post and inspire interaction. That’s true engagement.

My clients consistently ask what’s the most simple way to begin to raise my standards and how do I inspire engagement? I start with “content is queen” and even more so - compelling content is best!

Here’s a few “At-a-Glance” topics that will inspire engagement on Facebook & Twitter. Begin using this today:

TIP: (Be sure to post photos, videos, & links for more consistent placement in Newsfeed on Facebook; and use first person, conversational format)

Current topics in the news (positive!)

Fashion, movies, TV shows, celebrities, philanthropy, culture, books, music, art, comedy, social media successes

Every day relationships: romance, family, children, friends, weddings,

Personal triumphs where others were served well, too.

Personal philanthropy/humanitarian activities – be sure to post photos and videos of you and other volunteers doing the activity for the non-profit. Post narration of the event in your posting.

Inspiration

Pets

Travel, vacations.

Your personal branding success formula to monetize your Social Media is: Brand + Identify + Post + Engage + Build = Success. I dare you to Step into the Spotlight with confidence, savvy & ease!

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Article excerpt from Marla’s high content eBook of small business secrets to help you thrive in our social reward economy, “Step into the Spotlight with Confidence, Savvy, and Influence; Innovate Your Marketing with a Compelling Personal Brand."

More details about the ebook: http://bit.ly/PBInnovate